How it works

The Story

A relative of the anglerfish that uses its lure to catch a deep-sea dinner, the AngerFish uses its lure as a neuroscience-based tool to help gamers stay in control.

The Science

When you’re gaming, tension and frustration can build, and emotions take over.
A well-known neuroscience finding described by Dr. Andrew Huberman of Stanford University shows that looking upward at a visual target — the AngerFish lure — can interrupt stress and restore control.

The Focus

A relative of the anglerfish that uses its lure to catch a deep-sea dinner, the AngerFish uses its lure as a neuroscience-based tool to help gamers stay in control.

The Action

Look up at the lure. Take a deep breath. Repeat as needed.