The Story
Like the anglerfish, which uses its lure to attract attention, the AngerFish uses its lure as a neuroscience-based tool to redirect attention.
The Science
When tension and frustration build — whether during intense gaming sessions or everyday anxiety and overthinking — emotions can quickly take over.
Looking upward at a visual reference point — the AngerFish lure — provides the brain with new sensory input that can interrupt the stress responses and support a return to calmer, clearer thinking.
The Focus
The Action
Look up at the lure. Take a deep breath. Repeat as needed.